Graphic Design vs UI Design and UX Design

As we all know, the term UI design (User Interface) and UX design (User eXperience) is trending these days, so we decided to make a small summary of the differences between these and traditional graphic design.

Graphic design itself consists of projecting visual communications intended to convey specific messages to social groups for specific purposes. It’s an interdisciplinary branch of design, whose foundations and objectives revolve around problem solving through creativity, innovation and strategies together with manual or digital tools.

On the other hand UI design is related to the creation of visual elements, the link between people and the digital world, the interface that allows the user to interact usefully with a system including an accurate information architecture in order to create a great consumer experience.

While UX design is not only purely visual design, it covers other disciplines such as ease of use, psychology, technology, business objectives, etc. This results in the delivery to the user of intuitive and objective interfaces that provide an experience that can be identified and that apart is functional, friendly, entertaining and close.

A tip that we can add as a customer is the importance in the changes, since in the programs are in a way to say "immediate", what the designer takes in the existing software, in UX design it depends not only on delivery but also on the connectivity of other disciplines that involve a process of research, analysis and study, so it’s important to know that moving an element, modifying a shape, changing a color or even changing fonts, is not an easy thing in UX because everything must have a foundation and the customer must know this to be mindful and avoid stress on delivery times.

The conclusion on this subject is to know the difference between these concepts and their importance to be able to apply the knowledge that involves each one, a 360 visualization and that as a result a consumer who navigates in a simple and unobstructed way, to the extent of enjoying and recommending the product and/or service.