More human brands

How many times have we found ourselves in a situation where we are "answered," by a "robot"? Either by an automatic recording on a call or by a series of predetermined questions through digital media, all this in order to facilitate and "shorten" solution times. And all you think is, "Wouldn’t it be easier to talk directly to someone, expose my problem and tell me how to fix it?".

Currently, some brands and/or businesses are questioning the same thing, coming to the conclusion of how important it is to humanize, people are looking this much for this connection from branding to the service side.

What are the points of consideration for customers? First of all, you have to send customized budgets, adapted to your needs, not generalized, since no problem is the same. Then, it is proven that immediacy increases a 30% probability of purchase, so direct contact through social networks and/or WhatsApp is more used than contact via mail.

Once the information is sent, it is necessary to confirm 2 or 3 days later by a call, not just follow-up, in this contact the customer will call you to comment some strategy with timeline and timeline, as well as examples of your experience compared to success stories you’ve had. And finally, the solution is valuable because it connects with emotions, a solution to a problem leads to tranquility, a feeling of achievement, etc. It is important to know that the customer cares more about the solution than the detailed process to reach it.

It is essential to be in contact with the customer through video calls, calls, and audio messages, just to improve the user experience, which will generate confidence and eventually become a short or long-term sale.

Important postulates

• The best sale is the one that is not made.

• There is no bad product, if not bad sellers.

• Never sell, make them buy you.

• Solve problems of your lead and they themselves will ask you how much it costs.